15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW
Progress to a leadership role in strategy with the Strategy Finishing School.
The BIG-T Strategist model gives you a;
• BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership
• Private Facebook Group (1000+ members)
• Private mentorship groups
• Access to Julian Cole
STRATEGY FINISHING SCHOOL
The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.
It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.
The Ultimate Course For Strategy Misfits
Master the skills of strategy needed at the 3 levels of your career
The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).
Chapter 1 – Strategy Fundamentals (Strategist)
Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)
Learn whenever, wherever. Access all the content immediately.
You get access to all the content in the School right away.
No gated access or waiting for school to start.
Join a private community of world class strategists
Save your time with templates you can copy/paste
You will have access to the Strategy Finishing School Library, which is a Google folder containing presentations and templates that have saved Julian and other strategists hours of presentation creation time.
A partner for your whole strategy career
All Strategy Finishing School members have lifetime access to the content, allowing you to always refer to the content throughout your career.
It was designed to help you at each stage with different content bespoke to that role.
You’ll get industry recognized certification
When you complete the first chapter of the Strategy Fundamentals, you will get the Strategy Finishing School certification.
The certification is recognized by Chief Strategy Officers at leading companies around the world and has led to a number of members being hired into leading strategy roles.
Here’s what other strategists like you have gained after this course:
Course Modules & Lessons
Strategy Fundamentals
Writing a strategy
Different types of strategy
Managing Downtime
Short Sharp Strategy
Who’s Who In Agencies
Strategy In Under An Hour
Helpful Strategy Resources
Strategy Scrapbook
Art of Interviewing Clients
Evaluating Data Sources
Validating Problems/Insights
Insights vs. observations
Flipping Insights
Polishing Insights
Adding Tension
Sacred Six Brief Template
GET-TO-BY Brief
Tactical Briefs
Single Minded Proposition
Biggest Mistakes With Creative Briefing
Giving Creative Feedback
Tips for Briefing Remotely
Brand Frameworks
Brand Benefit Ladders
Brand Architecture
Brand Archetypes
Cogs of Marketing Effectiveness
Mental And Physical Availability
Distinctive Assets
Category Entry Points
ESOV
Different Types of Measurement
Creating a KPI Framework
Reading a Financial Report
Proactive Strategy
Growth Matrix
Business Strategy Models (Coming Soon)
Strategy Confidence
How To Get A Raise
Creating Your Pitch
Strategy Portfolio Website
How To Work With Creatives
How To Work With Media Agencies
Giving Creative Feedback
Designing Decks
Writing Presentations
Strategist Interview Questions
Setting Up A Strategy Department
Setting Up A Strategy Department Vision
Scoping Strategy
Being Strategy About Resourcing
Being Strategic About Strategy
Proactive Strategy
RICK Sales Model
How Agencies Make Money
Strategy Sales Models (Coming Soon)